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Local Search Marketing Center
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Glossary

Enhanced listings include fields advertisers can use to include links to specific pages. The components or Additional links are a text link that tells the user a little about the link and a URL, the actual path to the page.
Products can be associated with Enhanced Business Listings. If your listing has been enhanced and you wish to connect your products to your Enhanced Business Listing, select the appropriate listing.
This pricing model allows advertisers to bid the price on pay-per-click advertisting. Bids are made against search terms to achieve the highest ranking and most prominent placement for ads. There are two Bid types: 1) auto bid automatically adjusts your bid to $0.01 above the next highest bid up to a specified limit, ensuring your rank stays high; 2) fixed bid simply deducts the specified amount each time your ad is clicked.
Similar to a click-through rate, Clicks per view measures the percentage of clicks that result from your ad being displayed.
The complete and specific address for the page users will be routed to.
The complete and specific address for the page users will be routed to.
The number of times a user clicked on your ad.
When a user clicks on an ad and is delivered to the designated web page.
Similar to a Clicks per view, Clicks per view measures the percentage of clicks that result from your ad being displayed.
A common pricing structure in which advertisers pay a fixed price for an ad system to deliver their ad up to 1,000 times.
A method by which Marketing Center allows advertisers to send multiple product listings electronically for batch creation.
A denial of responsibility associated with an offer. Marketing Center provides inclusion on disclaimers on all coupon or offer related ads.
The text link that displays to a user. Useful for routing users to pages with long or confusing URLs without having to display the complete address.
Also known as alternate text, this text appears in place of graphics or images as they load or if they are unable to load.
In our system, included images are graphics an advertiser can upload to highlight product or services at no additional cost. Like all images optimized for web, included images should be saved as .jpg or .gif files and constrained to the recommended pixel dimensions.
Inventory control codes help advertisers keep track of their inventory at the point of sale. Our system allows advertisers to include those same inventory control codes on product listings to reconcile with their internal inventory system.
The price paid by an advertiser each time their ad is clicked.
The price paid by an advertiser each time their ad is displayed.
Select a category that best describes your product.
The complete and specific address for the page users will be routed to from a product listing.
The text link that displays to a user in a product listing. Useful for routing users to pages with long or confusing URLs without having to display the complete address.
The specific URL address where this image is hosted.
Within product and service listings, advertisers can use the Promotional Text field to add copy detailing specials, sales, or other offers related to the sale of each product or service.
Marketing Center allows advertisers to see where their bid amounts for a particular keyword rank in comparison with other bids for that same search term. Ads with the highest rank for that keyword or search term will display more prominently.
Also known as keywords or queries, these are the words or phrases a user inputs to initiate a search. Advertisers can associate search terms with certain ad types to ensure their ads display to a targeted user.
A word or phrase commonly associated with a particular brand.
Text links are "hot spot" words or phrases that, when clicked upon, will route a user to a specified URL.
(Uniform Resource Locator) An address that specifies the location of a page on the web.
The number of times your ad was displayed.
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